[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.eosbn.cz\/za-kolik-vlastne-prodavat\/#Article","mainEntityOfPage":"https:\/\/www.eosbn.cz\/za-kolik-vlastne-prodavat\/","headline":"Za kolik vlastn\u011b prod\u00e1vat?","name":"Za kolik vlastn\u011b prod\u00e1vat?","description":"Je nasnad\u011b, \u017ee kdy\u017e soukromn\u00edk n\u011bco vyr\u00e1b\u00ed nebo provozuje n\u011bjak\u00e9 slu\u017eby, mus\u00ed b\u00fdt z p\u0159\u00edjm\u016f z t\u011bchto \u010dinnost\u00ed \u017eiv. A proto si tak\u00e9 mus\u00ed \u0159\u00edkat o pen\u00edze, je\u017e si sv\u00fdm po\u010d\u00edn\u00e1n\u00edm vyd\u011bl\u00e1v\u00e1. Jen\u017ee jakkoliv by se to mohlo neznal\u00e9 osob\u011b \u2013 zejm\u00e9na prost\u00e9mu zam\u011bstnanci \u2013 zd\u00e1t z\u00e1vid\u011bn\u00edhodn\u00e9, moci si s\u00e1m ur\u010dovat, kolik za svoji pr\u00e1ci […]","datePublished":"2017-12-28","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.eosbn.cz\/author\/#Person","name":"eosbn.cz\n","url":"https:\/\/www.eosbn.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"eosbn.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/eosbn.cz\/wp-content\/uploads\/img_a332923_w2338_t1546028476.jpg","url":"https:\/\/eosbn.cz\/wp-content\/uploads\/img_a332923_w2338_t1546028476.jpg","height":"","width":""},"url":"https:\/\/www.eosbn.cz\/za-kolik-vlastne-prodavat\/","about":["Neza\u0159azen\u00e9"],"wordCount":505,"articleBody":"Je nasnad\u011b, \u017ee kdy\u017e soukromn\u00edk n\u011bco vyr\u00e1b\u00ed nebo provozuje n\u011bjak\u00e9 slu\u017eby, mus\u00ed b\u00fdt z p\u0159\u00edjm\u016f z t\u011bchto \u010dinnost\u00ed \u017eiv. A proto si tak\u00e9 mus\u00ed \u0159\u00edkat o pen\u00edze, je\u017e si sv\u00fdm po\u010d\u00edn\u00e1n\u00edm vyd\u011bl\u00e1v\u00e1. Jen\u017ee jakkoliv by se to mohlo neznal\u00e9 osob\u011b \u2013 zejm\u00e9na prost\u00e9mu zam\u011bstnanci \u2013 zd\u00e1t z\u00e1vid\u011bn\u00edhodn\u00e9, moci si s\u00e1m ur\u010dovat, kolik za svoji pr\u00e1ci dostanu, nen\u00ed to v\u017edy zase a\u017e tak jednoduch\u00e9.
 Proto\u017ee zkuste si odhadnout, kolik \u017e\u00e1dat za to \u010di ono!
 Jist\u011b, logika vel\u00ed \u0159\u00edci si o co nejv\u00edce pen\u011bz. Jen\u017ee s takovou logikou podnikatel moc dlouho nep\u0159e\u017eije. Sta\u010d\u00ed toti\u017e cenu p\u0159ehnat a p\u0159ijde o z\u00e1kazn\u00edky a t\u00edm i o p\u0159\u00edjmy a vyhl\u00eddky do budoucna.
 Tak\u017ee by si snad m\u011bl \u0159\u00edkat o m\u00e1lo? Jen\u017ee on mus\u00ed p\u0159ece \u017eivit sebe a mo\u017en\u00e1 i sv\u00e9 zam\u011bstnance, mus\u00ed platit provozn\u00ed v\u00fddaje a amortizaci, spl\u00e1cet \u00fav\u011bry a dan\u011b a po\u010d\u00edtat v\u017edy i s mo\u017enost\u00ed, \u017ee se do\u010dasn\u011b m\u016f\u017ee p\u0159estat da\u0159it a ani v tu chv\u00edli nem\u016f\u017ee z\u016fstat bez pen\u011bz, a tak vytv\u00e1\u0159et zisk i rezervu pro ne\u010dekan\u00e9 situace. S almu\u017enou hroz\u00ed krach stejn\u011b jako s p\u0159emr\u0161t\u011bn\u00fdmi po\u017eadavky.
 Tak\u017ee je t\u0159eba naj\u00edt zlatou st\u0159edn\u00ed cestu. Jen\u017ee kudy p\u0159esn\u011b tato vede?
 Naj\u00edt tuto zlatou st\u0159edn\u00ed cestu, to je velice zodpov\u011bdn\u00e1 a n\u00e1ro\u010dn\u00e1 \u010dinnost, to nen\u00ed jen tak. Kolik jenom je toho t\u0159eba br\u00e1t v potaz!
 Jak t\u0159eba  p\u0159ipom\u00edn\u00e1, je t\u0159eba odhadovat popt\u00e1vku, co\u017e znamen\u00e1 co nejpodrobn\u011bj\u0161\u00ed zkoum\u00e1n\u00ed situace na trhu, je t\u0159eba re\u00e1ln\u011b odhadovat n\u00e1klady sv\u00e9 podnikatelsk\u00e9 \u010dinnosti, sezn\u00e1mit se s t\u00edm, jak\u00e9 konkurenci bude takov\u00fd podnikatel \u010delit a \u010deho chce v kr\u00e1tkodob\u00e9m a dlouhodob\u00e9m horizontu dos\u00e1hnout.
 Je t\u0159eba zanalyzovat, kolik bude st\u00e1t v\u00fdroba a jakou si k t\u00e9to p\u0159idat p\u0159ir\u00e1\u017eku, je t\u0159eba v\u011bd\u011bt, jak\u00e9ho zisku je z\u00e1hodno dos\u00e1hnout, je t\u0159eba odhadnout, jak je ten kter\u00fd produkt p\u0159ita\u017eliv\u00fd pro z\u00e1kazn\u00edky a kolik si tito mohou dovolit a cht\u011bj\u00ed platit, je t\u0159eba br\u00e1t ohled i na image firmy, strukturu popt\u00e1vky a podobn\u011b.
 Z\u00e1hodno je tak\u00e9 pod\u00edvat se, za kolik prod\u00e1v\u00e1 konkurence, p\u0159\u00edpadn\u011b se rozhodnout pro cenotvorbu v podob\u011b aukc\u00ed \u010di ob\u00e1lkov\u00e9 metody.
 Nen\u00ed to tedy v\u016fbec jednoduch\u00e9, rozhodnout se, kolik si podnikatel bude za svou pr\u00e1ci \u00fa\u010dtovat. M\u00e1 sice prakticky volnou ruku, jen\u017ee tuto d\u00e1v\u00e1 za firmu do pomysln\u00e9ho ohn\u011b a snadno se m\u016f\u017ee sp\u00e1lit. A to takov\u00e9mu podnikateli v\u011bru nen\u00ed mo\u017en\u00e9 z\u00e1vid\u011bt.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Za kolik vlastn\u011b prod\u00e1vat?","item":"https:\/\/www.eosbn.cz\/za-kolik-vlastne-prodavat\/#breadcrumbitem"}]}]